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What You Need for a Successful Digital Transformation
You’ve read enough about digital transformation and digital strategy to know you need to do something and do it right. Did you also know that:
So what is the secret sauce to being a digital transformation winner? How do you embark and progress your digital transformation to meet your organization’s mission for growth? The truth is, there is a strategic method of getting digital transformation right.
First and foremost, digital transformation isn’t about your technology, although technology is part of the transition. Digital transformation isn’t about automating your current workflows and processes (think about automated medical records that were based on the paper forms), and it isn’t about trying to grow your business based on historical success.
Digital transformation is a strategy used to implement a new digital future. It’s a way to rethink and rework more efficient approaches for customers and employees, a way to create new business models for growth, and helps execute solutions across your organization rather than in silos.
The success of your digital transformation is contingent on your digital capabilities. Of those, these 5 top the list:
Your customer is your north star and will always drive digital transformation. Not only does framing your customer as the primary focus enhance their experience and brand loyalty, but it also aligns the organization towards a singular cross-functional non-siloed goal. Your ability to understand your customers and their needs, as well as their specific journeys for acquisition and retention, is fundamental to the success of your digital transformation.
Organizations have been buying technology as needed for individual projects. This has resulted in a spaghetti of architecture and complexity. Your ability to maximize your legacy systems while introducing new technologies is critical to your transformation. Investing in improved cross-functional digital solutions aligns with the focus on the customer, knowing their user experience needs to span seamlessly across devices and functionalities.
Yup, the times they are a-changing, but what are you doing to change with them? Leadership, governance, employee talent and training, and your organizational structure need to be changed to support your transformation. This can be one of the most challenging aspects of digital transformation because it requires true buy-in from leadership, expansive planning, and employee empowerment. It truly is a cultural change—Managed best by the value of the customer being everyone’s north star.
Selling your existing products and services in a digital way isn’t digital transformation. You need to envision and offer products and services that are digitally enabled, connected, and enhance your customer’s experience.
Data isn’t knowledge. Data provides the information you need to analyze where you are and what you need to do. Digital projects are not “one and done”, they are constantly evaluated against defined key performance indicators to enhance or pivot your digital efforts.
So, yes, digital transformation is expensive and risky but, when done right, is the road to business success. The strength of your digital capabilities and working across these capabilities when executing your strategic projects will directly and immediately impact the success of your digital transformation.
But note, getting the organizational and employee buy-in is key, with 71% of companies citing the workforce as either very or extremely important in supporting their digital transformation strategy.
With the organization forging ahead as a unified team supporting the customer experience, your digital transformation is bound to succeed.
Looking for more information on digital transformation and the future of business? We’ve got you covered.
Digitally transforming your company takes time and dedication and starts with a strategic plan. Your digital strategy will provide the framework that transforms the organization, provide insight into your customers, ensure your team is onboard, save time and money, and lay the path for growth and future success.
Ready to start digitally transforming and disrupting? Shoot us a note.
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